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Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.


In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.

"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's the culture that creates the innovation with the intellectual property."

"I think it's very difficult to replicate culture," added Cook. "It takes a long time, because you have to hire the right people. And then those people have to hire the right people, and you have to build a complete organization."


That culture then has to be sustained as life changes and technology evolves, he said.

Cook concluded that Apple is a "party of one."

"I think Apple is such a unique place, it's not possible to replicate it," he said. "I know a lot of different companies, and I think Apple is just in a party of one."

Pogue is the author of the new book Apple: The First 50 Years, set to be released this Tuesday.

From the book's official description:

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

An excerpt from the book, focused on Steve Jobs and Apple's "Think Different" campaign, is available on the CBS News website.
This article, "Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary" first appeared on MacRumors.com

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Adobe Photoshop 25.5 - Professional image editor.

You can download Adobe Photoshop as a part of Creative Cloud for only $54.99/month

Adobe Photoshop is a recognized classic of photo-enhancing software. It offers a broad spectrum of tools that can turn your inspiration into incredible images, photos, composites, 3D artwork, paintings, and graphics on any device.

Photoshop has become the choice of thousands of creative professionals around the world. First introduced in 1988, it still is the world's leading image-editing software.

Intuitive and clean user interface

Although Photoshop for Mac is the most comprehensive graphics and image-editing software available in the market today, it has a very intuitive and easy-to-navigate interface.

With recently improved usability, this photo-editor has become even more enjoyable to use. The interface loads as soon as you decide to use Photoshop.

A user-friendly interface updates you about new features, suggests learning content, and allows you to quickly access recent files. You can easily pick up where you left or create a new project, access cloud and desktop pictures, and open an existing document.

Convenient content-aware fill workspace

Adobe has recently announced the launch of its new Content-Aware Fill workspace. It allows you to remove objects or distracting elements from your images easier than ever before.

This new option offers an interactive editing experience. Now, you can take full Control over which "good" parts of the picture to use to replace the undesired areas. It allows resizing the initial selection, rotating, scaling, and mirroring content.

Enjoy a range of new tools

The latest version of the software provides a new Frame Tool that allows you to enjoy much simpler masking. Now, you can place shapes and text into placeholder frames and fill them with pictures. To create elliptical or rectangular forms, you only need to select the Frame Tool and press "K."

There is also a new default feature of multiple undo. If you want to view an object before changes are applied, just click Control + Z (for Windows OS) and Command + Z (for macOS). Don't worry about losing any project changes in Adobe Photoshop on your MacBook Air or MacBook Pro. With a new auto-commit feature, they are saved automatically.

What's new in Photoshop

Version 21.2:

• In the latest version, you can make accurate selections of people with one click.
• Now, Adobe Photoshop can find and add all available fonts to your libraries automatically when you open a project.
• In updated Photoshop, Adobe Camera Raw workspace provides all your tools right where you need them so that you can work on your project more efficiently.
• You can experience higher accuracy with the enhanced Match Font feature that allows vertical text, provides multiple-line detection and offers even more typefaces.
• Now, you can change the orientation and add a rotation to any pattern in Pattern Overlays and Pattern Fill layers much more easily than before.

• Create and save your presets for future use or import and export to share inspiration.
• You can now adjust text alignment, spacing (leading and kerning), and font style (bolding, italicizing, underlining) directly from the Contextual Task Bar.

• 8 GB RAM (16 GB recommended)
• 4 GB of available hard-disk space for installation; additional free space required during installation (cannot install on a volume that uses a case-sensitive file system or on removable flash storage devices)
• Internet connection

Download Now]]>