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‘Relax, it’s iPhone’-campagne zorgt voor controverse in Italië (Upd.)


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Apple heeft al een tijdje de campagne ‘Relax, it’s iPhone’. Daarin zien we iPhones in allerlei situaties waarvan je op het eerste gezicht zou zeggen dat dit op zijn minst tot ernstige schade zou moeten leiden. De ‘clou’ is dan natuurlijk dat een iPhone dat allemaal prima kan verdragen.

Hieronder twee voorbeelden van deze campagne van Apple, mocht je die niet zo snel weer op ... Lees verder...
AppleNieuws Feed

Apple wil iPhone-foto’s verifieerbaar maken


Apple werkt aan een nieuwe manier om aan te tonen dat een foto daadwerkelijk met een iPhone-camera is gemaakt. De functie, die in een bètaversie van iOS 27 is aangetroffen, moet gebruikers helpen om echte foto’s te onderscheiden van door AI gegenereerde of gemanipuleerde beelden. De technologie draagt de naam Apple Reference Image. Het systeem…


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MacRumors.com Feed

Job Listing Suggests Apple Fitness+ Could Get Live Content


Apple is hiring a Studio Producer for its Fitness+ service with a background in live production, in what could be a hint at the future of the service.


The job listing was posted last month, detailing an in-person role at Apple's Santa Monica studio. It calls for someone with a "strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next." Apple says it wants a "creative collaborator" who is "excited to experiment with new formats" and "push the boundaries of what live fitness content can be."

The role's actual list of responsibilities reads like Fitness+ production management rather than anything specific to live content. While Fitness+ is not a live service, many of the skills applicable to live production would likely be transferable to its needs.

Apple Fitness+ launched in 2020 as a library of trainer-led workout and meditation videos available on the iPhone, iPad, and Apple TV, all shot in advance and streamed on demand, with Apple Watch integration for workout metrics. Apple has never offered Peloton-style live classes, real-time leaderboards, or scheduled sessions through the service, so the listing's repeated emphasis on live production skills appears to mark new territory, even if the responsibilities section stops short of describing what that live content would look like.

The job listing arrives as Apple continues to consider Fitness+'s future. Bloomberg's Mark Gurman reported in November that Fitness+ was "under review" amid a broader reorganization, describing it as one of Apple's "weakest digital offerings" due to high churn and low revenue. Apple health vice president Sumbul Desai took over the service as part of that restructuring, with the health division now reporting directly to services chief Eddy Cue.

Gurman said in February that the review was still ongoing, and guessed that Apple would eventually merge Fitness+ with the Health app directly in some form, "perhaps offering it as a combined subscription." He did not mention any plans for live content.

Thanks, Anthony!
This article, "Job Listing Suggests Apple Fitness+ Could Get Live Content" first appeared on MacRumors.com

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MacUpdate.com Hot Picks Feed

Adobe Photoshop 25.5 - Professional image editor.




You can download Adobe Photoshop as a part of Creative Cloud for only $54.99/month

Adobe Photoshop is a recognized classic of photo-enhancing software. It offers a broad spectrum of tools that can turn your inspiration into incredible images, photos, composites, 3D artwork, paintings, and graphics on any device.

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Although Photoshop for Mac is the most comprehensive graphics and image-editing software available in the market today, it has a very intuitive and easy-to-navigate interface.

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Convenient content-aware fill workspace

Adobe has recently announced the launch of its new Content-Aware Fill workspace. It allows you to remove objects or distracting elements from your images easier than ever before.

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Enjoy a range of new tools

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What's new in Photoshop

Version 21.2:
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